The reason artists like Kacey Musgraves and Miranda Lambert were able to launch careers is because they came to country with a confidence of who they were, and what they wanted to do.A willingness to compromise (which is what many major labels are looking for), ultimately (and ironically) can lead to a female artist’s struggle.Believe it or not, there really is a new female country artist condensedly known as “Cam,” and she’s creating quite a buzz around her new song, and her newish style that has some wondering if she will be the one to solve the problem of women with substance finding success in country music.Signed to Artista Nashville, Camaron Ochs grew up on a southern California “farm” that boasted palm trees and a blue barn (according to the bio), and CMT describes her as walking a Cam has written songs for Miley Cyrus and Maggie Rose, and she covered “Uptown Funk” at South By Southwest and released it digitally.It’s like the NFL team drafting a player with no ball skills simply because they have good athletic measurables, and they hope it will develop into something in the future.Meanwhile female artist with established sounds and vision are seen as too concrete to mold into a future success by the industry.Earlier this year, she was the opener during Brad Paisley’s Crushin’ It World Tour. I didn’t forget the last name, or the second half of the first.
And though the artistic approach of the song is applauded, I just don’t hear it resonating with any specific demographic, even in the Americana realm.‘Mayday’ is the song that every millennial needs to hear,” while Music Row declares the song “a hit if I’ve ever heard one.” “Mayday” is the follow-up to her Platinum-certified No.1 smash, “Burning House.” At the 51st Annual ACM Awards, Cam, the most-nominated female at the award show, made her prime-time network debut performing “Burning House,” which Billboard ranked the No. With six nominations, the Arista Nashville/RCA Records singer-songwriter received nods for New Female Vocalist of the Year, as well as Video of the Year and Single Record of the Year (a double nomination as artist and executive producer), and Song of the Year (as artist and writer), all for “Burning House.” Recently featured on the cover of touring publication Pollstar, Cam is touring as a special guest on Dierks Bentley’s Somewhere on a Beach Tour.I agree that by the third time the chorus hits, the song discovers a slightly catchy element.Who knows, maybe it will find some sort of cultural chord like Gotye and become a sleeper hit, but my sense is it’s too erudite for the mainstream country audience, while still being too flat for the artistic crowd.
The other songs on Cam’s EP don’t offer much more help in figuring out what he have here.